I saw this commercial on G+ a couple or three weeks ago. I was disgusted and appalled. Amelia nicely sums up what I was feeling, and why. Picking up a purse with a garbage bag? Any woman watching this commercial would be tempted to kick in the screen.
Okay, folks, I’m going to the ranty place. Buckle up.
So, one of the latest bits of misogyny to make feminists on social media see red (and for good reason) is this commercial:
For the moment, let’s forget all the not-so-subtle subtext here. Let’s forget that something associated with being a woman is quite literally being equated to shit (he picks up the purse the same way a dog owner will collect their dog’s droppings.) Let’s forget that it’s saying that finding ways to cloak any un-masculine presentation is an endeavor worthy of applause, or that holding a woman’s purse for a couple minutes is so emasculating a task that he has to find ways to avoid being seen doing it.
When did carrying a purse become a purely feminine trait?
(The answer, for those of you who care about the history of fashion, is “sometime after the late 17th…
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