On the eve of publication of my latest book, Transgression, this is a good article to read. Marketing is by far the hardest part of publishing a book.
There are three primary tasks a writer must undertake to get her work into the hands of readers: writing, publishing, and marketing.
Out of those three, I respectfully submit, publishing is by far the easiest.
Writing a book is hard, and writing a good book is even harder – at least from the perspective of the inexperienced writer. Most people who think about writing a book never start one. Most people who start one never finish it. And most people who finish a book never polish it to the point where it’s ready for prime-time and/or never get it out the door for one reason or another.
To write a good book, you have to put in the time in terms of reading with intent, learning about the craft, gaining mastery of the tools at your disposal, and putting all that into practice with book after book (some of…
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